FENDER AUDIO EXPERIMENTS
Pour Over Envelope Filter Process
2019
ROLE : liquid pour magician
“The premise of our promo series focuses on a secret government audio testing facility where Fender has been experimenting with guitar pedal effects. We created several environments to look like rooms around the facility. The master room features a massive mixing board located at Different Fur Studios in San Francisco. We shot several angles of Eliott interacting with the mixing board in his full-body sterile suit. Thanks to the studio’s LED lighting, we were able to change the room color to match the guitar pedal being featured. The second studio we shot at is Secret Studios in San Francisco, where we captured scenes of lab technicians walking down ominous hallways. It felt right to use locations that are deeply interwoven with music culture for the lab scenes. We also built a small sound-proofed environment for the pedal testing room, which involved various arrangements of 1’x1’ white sound foam panels. We illuminated the scene with two Quasar LED tube lights and a dimmable LED ring light.”
T H E P R O C E S S
Pour Over Envelope Filter
Each Segment of the Experiment represents a sort of tone each pedal filter can create. The Pour Over Envelope Filter creates an organic “wah-wah” sound, so in working with Peter Clark, we created liquid painting sequences that would mimic the undulating audio effect. In reference to the name, we poured paint onto black canvas to create psychedelic patterns that move past the camera. The Color palette kept to unique earth tones of greens and grays contrasted nicely with the black and white paints. I combined the latex paint with various varnishes and WD-40 to create the cell patterns effect. When combined with a blow torch, the WD-40 creates a burn affect, that can create a burning away and formation of cells at the same time, adding an extra level of organic movement to the paint.
C R E D I T S
Director: Peter Clark
Cinematography & Animation: Peter Clark
Liquid Magician VFX: Brittnie Diamant
In Collaboration with: Peter Clark, Fender Corporation
Full Project Breakdown: FENDER AUDIO EXPERIMENTS
all / MC james cameron / MC Metallica / MC Mariah Carey / fender / macrodynamics II / motion plus / brandcast / question project / MC matthew walker / brickell / cleaviewAI / FT challenger series / FT ramen profitable / melting room / rockettes / bladerunner / mart / east end capital / ops / century plaza / aha cleveland / harpers 150th / sf city hall / unesco 70th / personal